A new interior design software platform leads the way

Specification-writing software for architects and interior designers is like Excel sheets for accountants. Once a user is familiar with the spec-writing tool, it will save hundreds of hours on a hospitality project and allows the user to build beautiful cloud-based Spec Books for the most complex projects. With many enterprise-level competitors offering similar products and tools, software brands in the space must stand out both creatively and functionally. Using data-driven research, we developed a brand strategy, creative direction and provided on-going marketing support for this young start-up and have helped to inspire big players in design to give them a try.

DesignSpec is now one of the leading spec writing software platforms in the space.

Services

- Market Research
- Brand Strategy
- Brand Identity
- Content & Messaging Strategy
- Marketing Planning Direction

Partners
- Gray Flores Design